American Crew Mens Hair Gel, Firm Hold, Non-Flaking Styling Gel, 3.3 Fl Oz - HAIR GEL: A moisture-rich gel that provides a defined look while taming hair leaving a high shine finish - HAIR GEL FOR MEN: Works well when a textured definition, frizz-free hair and a defined look is desired - KEY BENEFIT: High hold and high shine. Provides moisturizing and conditioning benefits while taming the hair for a frizz-free defined look. - HOW TO USE: Apply to towel-dried hair and style as desired - WHO WE ARE: American Crew is a leader in, Mens Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crews ongoing commitment is to elevate mens style and enhance their personal image. - Non-flaking formula - Avoids drying hair - Alcohol-free gel .